{"id":10499,"date":"2017-08-15T08:00:34","date_gmt":"2017-08-15T08:00:34","guid":{"rendered":"https:\/\/www.robertharding.com\/blog\/?p=10499"},"modified":"2017-08-15T11:33:37","modified_gmt":"2017-08-15T11:33:37","slug":"can-offer-something-extra-clients-new-dimension-360-pioneer-mark-hakansson","status":"publish","type":"post","link":"https:\/\/www.robertharding.com\/blog\/2017\/08\/15\/can-offer-something-extra-clients-new-dimension-360-pioneer-mark-hakansson\/","title":{"rendered":"\u2018I can offer something extra to clients, a new dimension\u2019: 360\u00b0 pioneer Mark Hakansson."},"content":{"rendered":"

In the second article in our series on 360\u00b0 and VR, we talk to accomplished photographer Mark Hakansson, whose embrace of 360\u00b0 has allowed him to stay ahead of the game.<\/strong><\/p>\n

\"\"<\/a>
John Jacob Astor Estate, Maldives<\/figcaption><\/figure>\n

With over 25 years\u2019 experience as a pro photographer working for NGOs, news agencies and corporate clients, Mark has been at the forefront of 360\u00b0, specialising more recently in high definition virtual tours of resorts, hotels and museums.\u00a0<\/strong><\/p>\n

Embracing 360\u00b0 technology has given him access to many situations that would otherwise have remained elusive. \u201cI\u2019ve been in more Presidential suites than Kennedy,\u201d says Mark. \u201cIt\u2019s allowed me lots of interesting experiences.\u201d<\/p>\n

Mark first encountered the technology 20 years ago while studying a post-grad course in digital media at Lighthouse<\/a> in Brighton, where he began experimenting with Quicktime VR, having seen companies such as Benetton embracing it.<\/p>\n

\"\"<\/a>
John Jacob Astor Estate, Maldives<\/figcaption><\/figure>\n

Mark was already creating panoramic images, so from there he took the step into 360\u00b0 to make interactive portraits of Brighton eccentrics like Drako Zarhazar, an artist who had spent time with Salvador Dali. Mark used a fish eye lens to take photos and then stitched them together in IPIX<\/a>, the software dominating the market at the time. He also added interview snippets that became audible as the viewer rolled over hotspots on the image.<\/p>\n

Mark continued to develop 360\u00b0, producing material for travel, and saw the field change quickly. \u201cThe tech developed and became easier, meaning you could start stitching in different software,\u201d he explains. \u201cOther equipment came onto the market such as special rotators that you could attach to the top of the tripod when photographing with a 17-20mm wide-angle lens, removing the tripod in post.\u201d<\/p>\n

After learning the photojournalism trade on a newspaper in London, Mark freelanced for NGOs all over the world. But when the NGO work dried up his 360\u00b0 skills proved to be a major pull for travel companies. He shot 360\u00b0 in numerous hotels and resorts, including the Goldeneye Hotel<\/a> in Jamaica, where Ian Fleming wrote his Bond stories.<\/p>\n

\"\"<\/a>
GoldenEye Hotel, Jamaica<\/figcaption><\/figure>\n

\u201c360\u00b0 for hotels experienced a boom,\u201d Mark says. \u201cThen around six years ago Google got in on the act, launching Street View<\/a>.\u201d Google created \u2018See Inside\u2019 in which businesses could hire official photographers to create 360\u00b0 interior views of their restaurants, hotels and events spaces.<\/p>\n

Pro photographers like Mark were able to sell their 360\u00b0 imagery to businesses who wanted to be part of this. But non-pros got on board shortly after, and the quality went down. However Mark has still shot a lot of 360\u00b0 for hotels who want to be featured on Google Maps, stitching these images together in Autopano Giga<\/a> software.<\/p>\n

Recently Mark has started using a new camera system called the Matterport<\/a>\u00a0which has been out in the States for a year and a half, but only in the UK since September. It rotates on a motor, and shoots using infra-red that measures the distance from the walls and back, allowing it to create a 3D model.<\/p>\n

\"\"<\/a>
3D model of Sigmund Freud’s House, London, created using Matterport<\/figcaption><\/figure>\n

He has used this to produce 3D models of buildings such as John Jacob Astor Estate<\/a> in the Maldives and Sigmund Freud\u2019s house<\/a>, each of which took him only a morning to capture with this system. He believes that high definition 3D models and virtual tours like these will become more and more popular.<\/p>\n

For fun Mark uses a Ricoh Theta VR ready camera that fits in his top pocket. He points out that there is an even smaller camera coming out, the size of a pen, that shoots high quality 4K 360\u00b0 video and can be controlled with an iPhone.<\/p>\n

Looking ahead, Mark believes there is increasing potential to use VR in advertising, citing Krispy Kreme as one of the companies that has recently created a VR film for Google cardboard and iPhone. Mark would also like to go back to his original approach to 360\u00b0 in which he embedded audio, harking back to his first 360\u00b0 work in Brighton.<\/p>\n

\u201c360\u00b0 and virtual tours were a natural progression for me,\u201d he concludes. \u201cPeople are still apprehensive. But I can offer something extra to clients \u2013 a new dimension. People nowadays take such good photos with an iPhone that a pro photographer has to offer more.\u201d<\/p>\n

See more of Mark’s virtual tours<\/a><\/p>\n

See more of Mark’s immersive 3D models<\/a><\/p>\n

See more of Mark’s stills<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In the second article in our series on 360\u00b0 and VR, we talk to accomplished photographer Mark Hakansson, whose embrace of 360\u00b0 has allowed him […]<\/p>\n","protected":false},"author":3,"featured_media":10510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[7,1202,1186],"tags":[1568,1554,1569,1078,1552,1551],"class_list":["post-10499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artist-interviews","category-featured","category-robert-says","tag-360-degree","tag-1554","tag-mark-hakansson","tag-travel-photography","tag-virtual-reality","tag-vr"],"yoast_head":"\n\u2018I can offer something extra to clients, a new dimension\u2019: 360\u00b0 pioneer Mark Hakansson. - robertharding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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